When I started LW design, back in 2000, I really struggled to come up with a name for my start-up business. There were so many things to deal with at the time, I just didn’t have the knowledge or foresite to understand the power of your brand.

Even today, 12 years later, I am struggling to rename my business, especially as the products and services have change during this time. Offering numerous services and products can be quite difficult to encapsulate in a single appropriate word or name.

It’s much easier however to be on the outside and come up with a name / brand / logo for my clients. And to assess their business requirements to provide them with a holistic solution.

This website is intended to chart the growth of LW design, case study some of the projects along the journey and look at ways to improve me, Lee Wayland, as a brand consultant.